Coming Soon to a Tasting Room Near You!

At 4.0 Cellars, we value our Wine Club members. As a member, every time you visit 4.0, you get four free tastings or four free glasses of wine…one per person for up to four people (TABC frowns on too many freebies!)…and there’s no limit to how many days you can visit us. You receive discounts on pretty much everything you purchase at 4.0, including wine, cheese, t-shirts and other merchandise, cheese and chocolate wine pairings, and event tickets. And of course, you also get to come to our Wine Club Sunday events (coming up February 2, 9, and 16) where you and your guests receive 30% off your wine purchases.

Membership at 4.0 definitely has its privileges, but starting Saturday, February 1, your perks are going to get even better!

Many of you have probably already visited our soon-to-be Wine Club Lounge, located in our newest building. But for those of you who haven’t dropped by the Cellars in a couple of weeks, here’s what you can find in our new, members-only lounge:

• New lounge seating, including bar stools (with footrests that even my feet can reach!), couches, super comfy chairs, and coffee (um, wine) tables
• Members Choice tastings…have your preferred glass or choose from a rotating selection of wines to create your own personal tasting
• Time to relax and enjoy good conversation with other 4.0 Wine Club members and your Wine Club Lounge servers

I got to serve in the Wine Club Lounge on a Saturday a couple of weeks ago (though it’s not yet members only), and everyone I served loved being able to grab a comfy seat at the bar and enjoy a yummy glass or bottle of wine. They appreciated the chance to slow down and get to know those around them in a more intimate space. The atmosphere was definitely relaxed and personal.

Our new Wine Club Lounge will be open Fridays, Saturdays, and Sundays, so come on out and enjoy the perks of your membership. And if you’re not yet a 4.0 Wine Club member, what in the world are you waiting for? I’m not at liberty to divulge any secrets just yet, but a little bird (named Dave) told me that there are even more perks coming! So, stay tuned….