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November 4, 2021 | Cellar Scoop | TWC Insider

October: A Month of Giving at TWC

In July, I announced our new “Pay It Forward” initiative at TWC, a program that allows us to give back to our community by donating to several local nonprofits on an annual basis. We kicked off the program in July and August and gave a portion of our sales to the Hill Country Community Needs Council’s Backpacks for Kids program.

October is “Adopt-a-Shelter Dog Month,” and it’s when we host our annual Howl-o-Ween event. So, it makes sense that we focus on our local SPCA during this month. By a stroke of luck, Howl-o-Ween fell on Halloween this year, and the event was very well attended by both humans and dogs.

Several dogs entered our costume contest, including two chefs from the movie Ratatouille, Beetlejuice (even with green fur!), and a “Texasaurus.” My dog Lobo was happy to attend the event but was not about to get in costume. He makes an excellent spectator.

The Director of the Hill Country SPCA was in attendance with one of the shelter’s canine residents…and rumor has it that sweet Venus found her forever home that day! Based on our sales for the day, we were able to donate $510.45 to the SPCA, and several guests made additional donations to the shelter.

This October, we also had the opportunity to celebrate Breast Health Awareness Month and support our local hospital’s Breast Center. So, 15% of all rosé sales during October went to the Hill Country Memorial Hospital Foundation.

Our local hospital provides a wide range of healthcare services to our community, and it’s a fixture here. Remarkably, it was started in 1971 with the financial support of 93% of Gillespie County residents. Today, our hospital still relies on the generosity of our community, and TWC is proud to have raised over $800 to give to HCM’s Breast Center.

If you were able to join us for Howl-o-Ween or purchased a bottle (or more!) of rosé here this month, THANK YOU for helping us give back to our community. Every dollar matters.

Next up in our “Pay It Forward” program: In December, the TWC team will adopt a local family through the Hill Country Community Needs Council and will provide assistance for the Christmas holiday. We’re gearing up for some holiday shopping…and it’s more special when you do it for someone in need!


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