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October 1, 2019 | Cellar Scoop | 4.0 Insider

Come Celebrate Texas Wine Month at the Cellars

October has always been my favorite month. When I was young, I loved it for my birthday and Halloween. As I got older and moved away from Texas for a while, I loved it for the arrival of fall leaves, watching UT football from afar, and celebrating many friends’ birthdays and my wedding anniversary. Now that I’m back home in Texas and living in Fredericksburg, I can add Oktoberfest to the long list of things worth celebrating in October.

In 1999, the Texas Department of Agriculture and then-Governor Bush gave me and wine lovers across the state another reason to love October: They created Texas Wine Month. Our industry was still in its infancy at that time, and certainly nobody could have predicted how far we would come in just 20 years. To give you some perspective, in that same year, a handful of wineries, eight to be exact, joined forces to create the Texas Hill Country Wineries association. This group exists today but is now comprised of more than 50 wineries across the Hill Country.

The Texas Hill Country Wineries association hosts four self-guided wine trails each year. At 4.0, we call these “passport months,” and they bring us a steady stream of first-time visitors and return customers seeking to learn more about Hill Country wines and winemakers. Participants have month-long access to 48 wineries across the Hill Country and receive discounts on tastings and wine purchases. The October Texas Wine Month Passport has already sold out, but you can purchase tickets soon for the next “passport month,” set to begin on November 29, 2019. For more information, visit https://texaswinetrail.com/christmas-wine-affair/.

At 4.0, in addition to hosting passport customers throughout the month, we’re celebrating Texas Wine Month with some special events. We begin on October 19 with an afternoon of “Cigars and Cab.” Bobalu Cigar Co. will be on hand to hand roll cigars (see what I did there?). Enjoy your cigar at the cellars with a glass of wine or take it with you…or make it a gift for someone else.

Then on October 20, we’ll be celebrating the perfect marriage of wine and food with our Annual Wine and Dine Showcase. My Own Chef caterers will be creating a range of dishes that we’ll pair with some of our tastiest wines. This ticketed event is one of my favorites each year. To reserve your spot now, visit our Calendar page at www.fourpointwine.com/calendar

Finally, get your canine friends dressed up, and join us for another annual event, Howl-o-ween & Wine, on October 27. This event, benefitting the Hill Country SPCA (15% of wine sales goes to the SPCA), never disappoints, and the dog costume contest is a real must-see.

So, whether you’re into wine, cigars, food, dogs, Halloween, or even football (yes, we’ve been known to watch a game or two on weekends), there’s quite a lot to celebrate about October in the Hill Country, and we hope to see you celebrating all of it with us at 4.0!


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