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4.0 Insider
March 6, 2019 | Cellar Scoop | 4.0 Insider

4.0 Events 101

Anyone who’s been in Fredericksburg for, say, a week knows that this town is “eventful.” There’s always something going on. Take October, for example. The first weekend is Oktoberfest, and then the other weekends offer up Mesquite Fest, Best Fest, and Food and Wine Fest. And if there happens to be a fifth weekend in October, I’m sure that some fest is offered then, too.

We at 4.0 embrace this “eventfulness” at the cellars and beyond. Under the leadership of our Event Manager Cristol Corpus, we host all sorts of “in-house” events ranging from private pairings for corporate groups to grand weddings. It’s pretty amazing how quickly we can transform our space from “typical Saturday in the tasting room” mode to “fancy party” mode. And of course, we also host a variety of ticketed events for our members and guests, including our Wine and Wildflower Brunch and our annual Winemaker Dinner.

I’m a big fan of our Casino Night. This annual event is our way of showing appreciation for our case club members. Attendees receive poker chips and spend the evening trying to grow their winnings so that they can leave with one of the night’s coveted prizes. This year’s Casino Night featured heavy appetizers, lots of free wine, and some great prizes…including a much-sought-after dinner for eight cooked by our own Jesse Barter, 4.0 General Manager (and trained chef).

Many of our events connect us to our larger community. Over the years, we’ve hosted in-house gatherings for local businesses and groups ranging from Leadership Gillespie County to the Hill Country Builders Association and the Hill Country University Center Foundation Board. But you’ll also find 4.0 out and about in our community, including at the local Farmers Market, the Luckenbach Food Truck Festival, and the FBG Chamber Fun After Five events.

In January, we were one of 12 wineries (along with 3 breweries, 2 distilleries, and 14 restaurants/caterers) invited to participate in the second annual Savor the Hill Country in Johnson City. This event benefits Johnson City Chamber of Commerce programs and funds a scholarship for a graduating LBJ High School senior. Savor the Hill Country II was held at the Science Mill, and 4.0 Tasting Room Manager Beth Bayliss and I shared a silo there with Texas Hills Vineyard. I’m not going to lie. While I loved representing 4.0, getting to try all the other wines, along with the bourbons and the food, and socializing with 300 other attendees was great fun.  

Through our events, we celebrate people, provide learning opportunities, connect with other wineries, and support our community. There’s always something going on at 4.0, but if you can’t make it out to the cellars (and we hope you can!), look for us out in the community. Chances are we’ll be there.


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